After the purchase, Relay takes over. Tracking, a return, an exchange, a question about an order: it answers with the real Shopify context - the order, the customer, the catalog - resolves what can be resolved and escalates the rest to your team with the full case and a draft ready to send. In its own inbox, or in Gorgias and Klaviyo if you have them.
A monthly subscription based on conversation volume, with no commission on sales. SEPA direct debit or card, billed monthly. Relay is built to stay affordable: the entry price of App Store apps, with twice as many conversations in the plan. Volume enters the price where it enters our cost: every conversation calls a model.
| Tierconversations included | Relayengine, inbox, knowledge base, brand DNA | Most complete Relay + Insights+ root-cause analysis and avoidable tickets |
|---|---|---|
| 200conversations / month | 19€ | 29€ |
| 750conversations / month | 49€ | 69€ |
| 1,500conversations / month | 89€ | 119€ |
| 3,000conversations / month | 149€ | 199€ |
| 6,000conversations / month | 249€ | 329€ |
| Beyond the plan | 0.08€ / conv. | 0.10€ / conv. |
Hosting, updates, native inbox, knowledge base and escalation routes are included everywhere. Above 6,000 conversations: renaud@bnzed.fr.
The conversation, not the message. The counter goes up on the first message of a session: a customer who asks ten questions costs one unit, exactly like one who asks a single question. An escalated conversation counts as one unit, not two - we do not charge twice for what Relay could not resolve.
Relay sorts your requests by cause, not just by topic, and tells you which ones are avoidable: an FAQ to complete, an ambiguous product page, a badly announced lead time, an unreadable tracking page. Every recommendation carries the number of tickets it covers over the period. The module needs a few months of conversations before it says anything useful.
We move you down a tier. Insights exists to reduce your inbound requests: if the module works, your bill goes down. That is the only honest proof it is doing something, and we would rather give it than leave you on a tier that has become too big.
Billed per unit, at the rate of your column. It is always more expensive than the next tier up on a per-conversation basis: if your overages become regular, we point out the tier that costs you less rather than letting it run.
Quoted per project. Importing your policies and your FAQ, tuning the brand DNA - tone, required and forbidden wording, what you never promise - escalation routes by request type, and testing on your real orders. Free from the 6,000 tier up.
Relay works without a helpdesk: the inbox is native, inside your Shopify admin. If you already run Gorgias or Klaviyo, Relay plugs into them - escalation creates the ticket on their side with the full case. The connector is included, configuring it is part of the setup.
Relay is coming. We tune your brand DNA, your policies and your escalation routes, and your customers stop waiting for an answer nobody has time to write.