A new store that sends your Google traffic into a nosedive: that is the risk in every redesign. We prepare yours so the traffic follows: every page that matters is identified, redirected and checked, before and after launch.
A product page or collection whose URL changes without a redirect starts from zero in Google's eyes, losing its rankings and the links that pointed to it.
Collection copy, titles, descriptions, reviews: what made a page rank often disappears with the old theme.
Menus and links between pages change, and some pages end up isolated, with no link leading to them.
A heavier new theme or a pile of apps installed at launch, and your mobile rankings take the hit.
Every page that gets visits or links, pulled from Search Console and a full crawl of the store.
Each old address points to its real replacement. Never a blanket redirect to the home page.
Redirects tested, sitemap submitted, titles and content verified on the new store.
Search Console watched, errors fixed as they come up, until traffic has settled.
No. The drop almost always comes from pages that change address without a redirect, content lost along the way, or a slower site. When these three points are handled before launch, the traffic follows the new store.
Yes. The principle is the same: an inventory of existing pages, mapping to the new addresses, one-by-one redirects, then monitoring after the switch.
It is the trickiest case, and one we have carried out for our clients without losing traffic. It also means telling Google about the move and closely following how the new domain gets indexed.
It is a fixed-price project, quoted once we know your store. That is exactly what the free audit is for: knowing what needs redoing, and what is better kept.
We watch Search Console in the weeks that follow and fix issues as they come up. After that, you can keep a direct contact through our 7-day support.
Tell us about your project: new theme, change of platform, new domain name. We start with a free audit of what you have today, to know what needs protecting.