Opening a new country is not just about translating product pages. You have to choose between one store for every market and one store per country, then sort out languages, currencies, domains, payments, taxes and search for each of them.
The same catalogue, sold in several countries from a single store: each market has its own language, currency, prices and address. The easiest to run day to day.
When catalogues, entities or payment methods differ too much, each country gets its own store. More freedom, more coordination: this is where a sound architecture makes the difference. Shopify Plus
Product pages, pages and emails translated, and one address per language that Google can tell apart.
Prices set per market or converted, clean rounding, and promotions that stay consistent from one country to the next.
The payment methods each country expects, VAT based on destination, and every sale collected by the right entity.
A domain or subfolder per country, and visitors steered to the right version without ever blocking Google.
It depends on what changes from one country to the next. If only the language, currency and prices change, one store is enough. If the catalogue, the entity collecting payment or the legal obligations differ, one store per country becomes easier to live with.
Not necessarily. Selling in several countries from a single store is possible without Plus. Several stores run together, one per country, call for Shopify Plus.
Each version needs its own address, must declare its language and the other versions (hreflang tags), and must never force Google over to another country. This is often where international traffic gets lost.
Yes. We start from what exists, check what needs to change (catalogue, payments, taxes) and open the new market without touching the countries already live.
It is a fixed-price project, quoted once the architecture is chosen. The free audit is precisely what helps decide between one store and several.
Tell us where you sell today and where you want to go: we propose an architecture that holds up, before writing a single line of code.